You Destroy We Create

Witness how Ukrainian art & culture have become targets of the ongoing war; and meet the inspiring people on the front lines protecting it. What happens when museums can no longer show their collections, instead need to hide them? What does it mean to be a street artist when your city is being bombed? What does it take to be a musician when your country is under attack? “You Destroy. We Create.” takes you on a 25-minute immersive journey through the war-torn country, where artists and professionals from the cultural sphere are busy protecting, rebuilding and creating art.

Gayatri Parameswaran is an Emmy® nominated writer, director and producer of immersive works. She was born and raised in India and is currently based in Berlin, where she co-founded NowHere Media -- a storytelling studio that views contemporary issues through a critical lens. Gayatri’s artistic practice lies at the intersection of storytelling, technology and societal impact. Her work has been exhibited at the Venice International Film Festival, Tribeca Film Festival, SXSW, IDFA, Festival de Cannes, United Nations and beyond. She is a Sundance New Frontier alumnus, has won the Tribeca Storyscapes Award for Best Immersive, SXSW Best Use of Immersive Arts and the Lumiere Award for Best VR documentary among other accolades. Felix Gaedtke is an Emmy® nominated immersive storyteller and creative producer currently based in Berlin. He co-founded the immersive storytelling studio NowHere Media with an urge to create spaces for under-represented voices in mainstream discourses.